Vale Pick Your Own Privacy Policy

Privacy Policy

Last updated: 30 July 2026

Who We Are

Vale Pick Your Own Ltd ("we", "our", or "us") is committed to protecting your privacy and handling your personal information responsibly.

Data Controller: Vale Pick Your Own Ltd
Email: info@valepickyourown.co.uk

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

What Information We Collect

Depending on how you interact with our website, we may collect:

• Your name
• Email address
• Telephone number
• Postal address (where applicable)
• Booking information
• Payment information (payments are processed securely by our payment providers – we do not store your card details)
• Communications you send to us
• Information collected automatically through cookies and website analytics

How We Use Your Information

We use your personal information to:

• Process ticket bookings and purchases
• Respond to enquiries
• Provide customer support
• Manage refunds where applicable
• Send booking confirmations and important updates
• Improve our website and customer experience
• Meet our legal and accounting obligations
• Send marketing emails where you have chosen to receive them

Our Legal Basis for Processing

Under UK GDPR, we process your information because:

• It is necessary to perform a contract with you (for example, processing a booking).
• We have a legal obligation (such as keeping financial records).
• We have a legitimate interest in operating and improving our business.
• You have given your consent (for example, to receive marketing emails or accept optional cookies).

Who We Share Your Information With

We only share your information where necessary with trusted service providers, including:

• Our online ticket booking provider
• Payment processing providers
• Our accounting software provider (Xero)
• Website hosting and maintenance providers
• Email service providers
• Professional advisers where required
• Government or regulatory authorities where legally required

These organisations are only permitted to use your information to provide services on our behalf or where required by law.

How Long We Keep Your Information

We only keep your personal information for as long as necessary.

This may include:

• Booking records for business and accounting purposes.
• Financial records for the period required by UK tax legislation.
• Enquiries for as long as reasonably necessary to deal with your request.

When information is no longer required, it is securely deleted or anonymised.

Cookies

Our website uses cookies to help it function correctly and to improve your experience.

These may include:

• Essential cookies required for the website to operate.
• Analytics cookies to understand how visitors use our website.
• Marketing cookies where applicable.

Where required by law, we will ask for your consent before placing non-essential cookies on your device.

Your Rights

Under UK data protection law, you have the right to:

• Request access to your personal information.
• Ask us to correct inaccurate information.
• Request deletion of your personal information where appropriate.
• Restrict or object to certain types of processing.
• Withdraw consent where processing is based on consent.
• Request a copy of your information in a portable format where applicable.

To exercise any of these rights, please contact us using the details above.

Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, misuse or disclosure.

Third-Party Websites

Our website may contain links to other websites. We are not responsible for the privacy practices or content of external websites.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page, together with the date of the latest revision.

Contact Us

If you have any questions about this Privacy Policy or how we use your personal information, please contact:

Vale Pick Your Own Ltd
Email: info@valepickyourown.co.uk

If you remain unhappy with how we have handled your personal information, you also have the right to complain to the Information Commissioner's Office (ICO).

DigiTickets Privacy Policy

Policy Owner

This policy is owned and distributed by IT and Compliance manager of Digital Ticketing Systems Limited

Who we are

In this Privacy Policy, references to "we", "us", and "our"" are to Digital Ticketing Systems Limited (Company number 07044584). References to "our Website" or "the Website" are to *.digitickets.co.uk.

Digital Ticketing Systems Limited is the data controller responsible for the personal information collected through this Website.

Information We Collect

We may collect and process the following categories of personal information:

Information You Provide Directly

When you contact us, make a purchase, register for services, or complete forms on our Website, we may collect information such as:

• Name
• Postal address
• Email address
• Telephone number
• Purchase and booking information
• Any other information voluntarily provided by you

Payment Information

Payments made through our Website are processed by authorised payment service providers. We do not store your full credit or debit card details on our systems.

Our payment providers may process payment information and carry out fraud prevention and verification checks. Where international transfers are required, appropriate safeguards will be applied in accordance with applicable data protection laws.

Digital Ticketing Systems is PCI DSS v4.0.1 compliant and are annually assessed/certified.

Website Usage Information

When you visit our Website, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Screen resolution
• Operating system
• Referral source
• Pages visited and actions taken on the Website
• Date and time of access

Marketing Preferences

If you choose to receive marketing communications, we will record your preferences and any interactions with our emails, including whether emails are opened or links are clicked.

Cookies and Similar Technologies

We use cookies and similar technologies to operate our Website, remember your preferences, analyse usage, and improve user experience. Further information is provided in our Cookie Policy below.

How We Use Your Information

We process personal information for the following purposes:

• To provide products and services you request
• To process transactions and fulfil orders
• To provide customer support and after-sales services
• To manage bookings and accounts
• To improve our Website, products, and services
• To ensure Website security and prevent fraud
• To comply with legal and regulatory obligations
• To send marketing communications where we have your consent or another lawful basis to do so

Lawful Basis for Processing

Under UK GDPR, we rely on one or more of the following lawful bases:

• Performance of a contract: to provide goods or services you have requested.
• Legal obligation: where processing is necessary to comply with legal requirements.
• Legitimate interests: to manage and improve our business, Website security, and customer experience.
• Consent: where required, including for certain cookies and marketing communications.

Where we rely on consent, you may withdraw it at any time.

Sharing Your Information

We may share your personal information with:

• Payment processors
• Hosting and IT service providers
• Delivery and fulfilment partners
• Marketing and communications providers
• Analytics and Website performance providers
• Professional advisers and auditors
• Regulatory authorities, law enforcement agencies, or courts where required by law

All third-party service providers are required to process personal information only on our instructions and in accordance with applicable data protection laws.

We do not sell personal information to third parties.

International Transfers

Where personal information is transferred outside the United Kingdom, we will ensure appropriate safeguards are in place, such as:

• Transfers to countries deemed to provide an adequate level of protection; or
• Approved contractual safeguards, such as the UK International Data Transfer Agreement (IDTA) or equivalent mechanisms.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, regulatory, and reporting requirements.

Retention periods vary depending on the type of information and the purpose for which it is processed.

Cookie Policy

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember preferences, improve performance, and provide analytics information.

How We Use Cookies

We use the following categories of cookies:

Strictly Necessary Cookies

These cookies are essential for the operation of the Website and cannot be disabled through our cookie management tools.

Cookie	Purpose	Duration
PHPSESSID	Maintains user session and shopping basket functionality	Session / 24 minutes
dtAnalyticsConsent	Records cookie consent preferences	1 year

Analytics Cookies

These cookies help us understand how visitors interact with the Website so that we can improve performance and usability.

These cookies are only placed with your consent.

DigiTickets

Examples include:

• dtAnonymousID

Used to distinguish individual visitors and record their activity on the Website (pages viewed, events, approximate location, device and referral source) so we can analyse and report on how the Website is used. This data is collected against a randomly generated identifier stored in the cookie.

Google Analytics

Examples include:

• _ga
• _ga<container-id>
• _gid
• _gat_<tracker-name>

Used to distinguish individual visitors and record their activity on the Website (pages viewed, events, approximate location, device and referral source) so we can analyse and report on how the Website is used. This data is collected against a randomly generated identifier stored in the cookie, not your name or contact details.

Google Privacy Information:

https://support.google.com/analytics/answer/6004245

Microsoft Clarity

Examples include:

• _clck
• _clsk
• CLID
• ANONCHK
• MR
• MUID
• SM

Used to analyse user interactions and improve Website usability.

Microsoft Clarity Information:

• https://clarity.microsoft.com/blog/cookies-in-clarity/
• https://learn.microsoft.com/en-us/clarity/

Performance Monitoring Cookies

Performance monitoring tools help us identify technical issues and improve Website reliability.

Examples may include cookies used by services such as New Relic.

Managing Cookies

When you first visit our Website, you will be presented with a cookie banner allowing you to:

• Accept all cookies
• Reject non-essential cookies
• Choose your cookie preferences

You may change your preferences at any time through our cookie settings tool.

You can also manage cookies through your browser settings. Disabling certain cookies may affect Website functionality.

Your Data Protection Rights

Under UK GDPR, you may have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict processing
• Object to processing
• Request portability of your data
• Withdraw consent where processing is based on consent
• Lodge a complaint with the Information Commissioner's Office (ICO)

For more information about your rights, visit:

https://ico.org.uk/

Automated Decision-Making

We do not generally make decisions producing legal or similarly significant effects using solely automated processing.

Where automated tools are used for fraud prevention, security monitoring, or service administration, appropriate safeguards will be applied in accordance with applicable data protection legislation.

Childrens Data

Our Website is not intended to knowingly collect personal information from children unless necessary to provide services requested by a parent, guardian, school, attraction, venue, or authorised organisation.

Where we process children's personal information, we take additional care to ensure appropriate protections are in place.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Digital Ticketing Systems (t/a DigiTickets)

Sentio House, Pynes Hill, Exeter, Devon, EX2 5AZ

www.digitickets.co.uk/compliance-request

If you have concerns about how we use your personal information, you may submit a privacy complaint to us using the contact details above.

We will acknowledge your complaint and investigate it in accordance with applicable data protection legislation. We aim to respond without undue delay and within the timescales required by law.

If you remain dissatisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO).

Other Websites

This Privacy Policy applies only to this Website. Links to third-party websites are provided for convenience only. We are not responsible for the privacy practices of those websites, and we encourage you to review their privacy policies before providing any personal information.

Last Updated: 25 August 2026